Words by Leah Holmes
If you have been scrolling BeautyTok, you have probably stumbled across a sea of influencers (pun absolutely intended) raving about the latest benefits of beauty and wellness obsession: sea moss. The term has over a billion views on TikTok, touted for its gut-healing, skin-smoothing and hair-strengthening benefits; sea moss is being scooped out in rather generous spoonful’s, despite its goopy, unappetizing texture, with promises of improved digestion, glowing skin, and yes, stronger, healthier hair.
But what is sea moss?
Let’s do a quick deep dive on our oceans’ superfood. Instead of slurping it down or slathering it on, you can still reap the benefits of this oceanic superfood. Sea moss, also known as Irish moss, is a type of red algae found along the rocky shores of the Atlantic coasts of Europe and North America. It is packed with over 90 essential minerals including iodine, iron, magnesium and potassium and has been used for centuries in holistic medicine for its powerful health and beauty benefits.
Traditionally consumed in gel or supplement form, sea moss has found its way into skincare and haircare — and with good reason! Its natural vitamins and hydrating properties make it a standout natural extract for nourishing and revitalising both scalp and strands.
And the best part? You don’t have to slurp it down or slather it on to enjoy its benefits.
Enter, Sea Moss Solid Shampoo and Conditioner Bars from Dindi Naturals — a cleaner, greener, and way more pleasant way to soak up the goodness of the Sea.
The nutrient profile of sea moss
Sea moss isn’t just trendy — it’s scientifically rich in essential minerals that directly support scalp and hair health. Here’s how some of its star nutrients contribute to stronger, shinier, more resilient strands:
Magnesium — Magnesium plays a key role in promoting healthy hair follicle function. It helps regulate calcium levels, reducing scalp buildup that can clog follicles and hinder hair growth. A magnesium deficiency has been linked to hair thinning and increased hair shedding.
Hair benefit: Reduces scalp inflammation, supports healthy hair growth cycles, and prevents calcium buildup on the scalp.
Iodine — While iodine is better known for its role in thyroid health when consumed, topically, it may support scalp hygiene due to its natural antiseptic properties. It helps keep the scalp clean and balanced, creating an optimal environment for hair to thrive.
Hair benefit: Maintains scalp health and helps reduce microbial imbalances.
Folate (Vitamin B9) — Applied externally, folate may assist in cell turnover and support the skin’s natural regeneration processes — great news for dry or dull scalps
Hair benefit: Encourages a refreshed, revitalised scalp surface.
Calcium — Calcium plays a role in regulating the skin’s barrier function, which helps retain moisture and keep the scalp hydrated. This contributes to smoother, shinier, and less brittle hair.
Hair benefit: Helps maintain scalp hydration and supports smooth, resilient strands.
Dindi’s deep-sea secret to stronger hair
Now that we’ve broken down the hair-loving nutrients in sea moss, it makes total sense why we have made it the star of our Sea Moss Shampoo and Conditioner Bars.
These bars aren’t just about cleansing and conditioning — they’re about feeding your hair (and scalp) the kind of natural nourishment it needs. Packed with ocean-derived minerals and gentle plant-based ingredients, they deliver hydration, strength, and scalp care in one seriously satisfying lather.
- Sea Moss Shampoo Bar gives a deep but gentle clean, lifting away buildup without leaving your scalp feeling stripped or squeaky. Native Silky Grass Oil, Rice Protein, Irish Moss and Sea Kelp work together to boost hair softness and hydration.
- Sea Moss Conditioner Bar glides on silky smooth, helping to detangle, soften, and seal in moisture, without any of the heavy waxes or synthetic stuff. Infused with nourishing Cocoa Butter, Buriti Oil and Abyssinian Seed Oil adding rich moisture and softness to every strand.
And because they’re solid, they’re not only chic in your shower (hello zero-waste), but also practical for travel and kinder to the planet. No plastic, no nasties — just clean, ocean-powered haircare that actually works.
So, if slathering yourself in sea moss or blending it into your smoothies isn’t your vibe, this might be the glow-up your routine’s been waiting for.
Give your hair the ocean-powered upgrade it deserves with Dindi Naturals’ Sea Moss Shampoo and Conditioner Bars. Clean, conscious, and seriously effective.
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